reason. Still, protests against thenindustry are isolated, voiced bynrelatively few people, and receivenminimal media attention. Thenreason is that the industry innquestion, the distilling industry,nis considered necessary by contemporarynculture: for many liquornis the indispensable ingredientnfor any social gathering,nand so the alcoholism, traffic fetalities,nabsenteeism, and illness itnproduces are quietly . . .