• Persuasion at Work •nLeading the Chargenm the Battle of IdeasnAt last, there exists a publication ready to lead the fight fornthe survival of the American wray of life.nIts name is Persuasion at Work. And it is edited by AllannCarlson—a clear-thinking, plain-talking writer who has thenunique ability to communicate with all of those who carenabout public affairs and the world their children are goingnto inherit.nThe “New Age” v. the Rest of UsnPersuasion at Work rests on the premise that the crucialnstruggle in America today is an ideological one.nOn one side of the conflict is the majority of Americannpeople. People like you—hardworking, religious, honest,nand fair-minded.nOn the other side are the avowed opponents of ourntraditional values and morality.nThey call themselves, variously, “Malthusians,”n”ecofeminists,” “environmentalists,” or apostles of then”New Left,” the “new age,” or the “new consciousness.”nAnd they are working to impose upon us disturbing andnirreversible changes in the American way of life.nConstructing a Positive Defense of OurnTime-Honored IdealsnPersuasion at Work is the one publication that—consistently,nin tough-minded, outspoken fashion—identifies these wellnorganized groups.nIn carefully researched historical perspectives, it explainsnhow and from what roots they have arisen.nAnd, most importantly, it sets forth a positive,nunapologetic defense of America’s time-honored ideals.nThe Front Line ApproachnOn such critical issues as comparable worth, socialnparenting, poverty and ideology, the survival of the familyn”Brilliant and unique. Its message rings withnurgency and truth.”n—George Gildern”Persuasion at Work challenges all of thoseninvolved in formulating or implementing publicnpolicy to reconsider their premises, and mostnimportant, to reexamine the values on which theynare based.”n—Jack Kempnfarm, and child abuse. Dr. Carlson and Persuasion at Worknhave been among the first to reach the front line.nAnd being there first helps us influence the opinionmakersnwho control what most of us see and read.nIf you share Dr. Carlson’s desire to do all that is possiblento strengthen the American way of life as we know it…nIf you have been waiting for incisive reports on thencritical issues that affect you and your family…nYou are invited to subscribe now to Persuasion at Work.nSubscribe Now and Save $4.05nUnder this special offer, you save $4.05 off our single-copynprice of $18 per year. Plus, you will receive our special up-tothe-minuten'”IVend Reports” on overlooked developments thatnmay alter our future.nJust forward your check for $13.95 with the couponnbelow, and we’ll start you with our freshest issue. But,nplease, do it now.nThe Rockford Institute • P.O. Box 800 • Rockford, IL 61105nn YES, promptly start my subscription (12 monthly issues) tonPersuasion at Work. Enclosed is my check for $13.95—1 saven$4.05 off the regular $18 rate. If not pleased with my firstnissue, I may cancel and receive a full refund.nNamenAddressnnnCity _ State/Zip _nOutside of the U.S., add $3. Make check payable to The RockfordnInstitute. U.S. funds only. Please allow 4-6 weeks for delivery of yournfirst issue.nT40/1n