Scott, yes, I anticipated the flop for exactly the same reason.  What appears not to bother anyone is the obvious fact that Zuckerberg and his friends have flimflammed a lot of people.  It seems to me that one of the more obvious ways in which the new Facebook world is significant is that it allows clever people to fleece more and more people of more than their money.  A fool and his money are soon parted is truer today than at any time in human history.